Carpisa Summer 2010 collection chose to put a calligram in the shape of a tree on its new line Recycled.
In the calligram you can read words like love, nature, recycling, bottle, planet, ecology, bag etc. Carpisa took these words seriously and decided to defend the environment choosing tyvek as a material for its line Recycled.
Tyvek is in fact a fiber obtained by recycled bottles made of PET. It's a breathable membrane without toxic substances and completely recyclable as well.
Have a wonderful trip with your Carpisa Recycled suitcase and... show off your calligram recycled bag!
I must confess that I would not ordinarily think of a calligram in terms of search engine results. Laura Ruggeri however would. In fact figuring out how a calligram could effect search engine results was part of Laura's thinking when she set about designing a calligram to celebrate her (first) 25 years as a graphic designer and I am happy that she involved me.
Laura had the idea to create a "25th anniversary" calligram and post it as the home page of her website. At first it sounded straightforward: a block of text describing her projects would spell out the numbers "25" in color, but Laura wanted it to be more than that. In addition to the "25" calligram she also wanted the individual words to be links that showed corresponding examples from her portfolio - and the words would be something that she hoped the search engines would take note of, after all, she intends to be an active graphic designer for another 25 years.
So, with this specification she came to me and asked, "Can I create a square, fill it with text, colorize some of the words to create a 2 and 5 then add links here and there and have them show portfolio images when visitors roll over them? And do it in html and css and have that work in all the browsers?"
Congratulations to Laura for her first 25 years of design and also for creating what seems to be the first ever interactive calligram.
Eni transformed its famous and historic six-legged dog logo into a calligram advertising its "Master in Energy, Environmental Management and Economics" program at Eni Corporate University.
The audience for this calligram is young, intelligent, creative, sensitive... students from universities called to be trained in strategic planning, business analysis, relationships with regulatory authorities, etc. in the specific context of energy and environment.
The calligram is formed by hand-written words recalling the sixties.
The six legs say (from left to right):
The main part of the body of the dog is taken by the name of the company's educational facility "ENI CORPORATE UNIVERSITY" (notice the capitalization). The head is the company's name, "eni" while "energia" (energy) is reserved for the red spit flame.
I was able to take a quick screen shot of the animated Eni online campaign featured on a side bar of a national newspaper so I don't know who created the calligram.
Below the six-legged dog there is like the artist's signature, but because of the low quality web resolution the name it's not legible.
If you have more information, please, make a comment to this post, it will be very much appreciated.
I started my journey in calligraphy when I was in my early 20's and living in Alaska. Often asked to make name place cards or inspirational quotes for people, I began taking classes when I returned to the Seattle area in 1984. I was always fascinated with calligrams but never really made any until this year. One of my favorite artists is Picasso, so I was thrilled when I did some searching for calligram information and discovered that Guillaume Apollinaire was a friend of his!
For me, more then any other art form, making these calligrams gives me a calm likenothing else. I can feel the rhythm of the words as I create and the white space tells me what to do next. I'm so thankful to find other calligram artists! It's a beautifully unique form of art and can be used in so many ways!
1932 Ford Coupe Calligram
This was made especially for my uncle and I sent it to him as a surprise recently. He was thrilled!
Motherhood and Pregnancy Calligram
This was a custom order for a client in New Jersey for his expecting wife. Such a great way to document a special time in someone's life.
Electric Guitar Calligram
Being a great Jimi Hendrix fan, I felt inspired to create this calligram in the shape of a Fender Stratocaster. It was also for a gift for a friend.